Baby Mama vs. The Day the Earth Stood Still

KEY ELEMENTS

In Baby Mama, the elements that are most emphasized are the actors and what kind of characters they are depicting in the movie. It seems by the look on their faces that this is going to be a funny movie. The poster also has a lot of bright colors, which gives off the comedic and lightheartedness of the movie. The poster for The Day the Earth Stood Still has a more serious feel to it. The main element that is shown is the intriguing imagery both with the big moon being over the city, and the people who are walking towards it. It uses a lot of dark colors with gives off the more dramatic, almost epic feel.


GENRE

Baby Mama is a comedy. The comedic genre seems very prevalent to selling the movie. The Day the Earth Stood Still seems to be more of an action/suspense genre. Obviously, the darkness of the poster gives off a more dramatic feeling with little or if any comedy. It does seem to be important in the way the movie is being sold.


AUDIENCE

Baby Mama seems to be targeting more women than men. From the poster, one can tell it is about a woman who has a surrogate mother to have her baby. So, it may even be targeted to mothers, expecting mothers, and even grandmothers. Since it is a comedy, it also seems to be targeting younger people as well. The Day the Earth Stood Still target audience comes off as just the general public. Other than the names of the two actors, there really is no way of seeing who directed it or what the rating is. It comes off as being sort of an "epic" film that could be geared towards everyone.


TAGLINE

Baby Mama's tagline is "Would you put your eggs...in this basket?" The tagline suggests that is a comedy and that it is about motherhood. It also tells of how the woman (Tina Fey) who wants the baby, is a little unsure about the woman (Amy Poehler) who is to be the surrogate, who comes off a little to silly and quirky. The Day the Earth Stood Still does not have a tagline, but because of the imagery in the poster, it seems to be relying on its dramatic/suspense feel.



Lauren, Chris, Tori

27 Dresses & Pineapple Express

Tracy Roquet, Lori Enriquez

KEY ELEMENTS:
Some key elements about 27 Dresses were that the dress that the main character on the poster is wearing is made out of words, it would mostly be considered a "chick flick", and the actress is smiling confidently in the picture. In Pineapple Express, the poster depicted violence, that it was more masculine, and the actors on the poster had various expressions on their faces.

GENRE:
The genre of both films is definitely shown in the posters. 27 Dresses would be considered a drama/comedy while Pineapple express would be an action/comedy. The actress in 27 Dresses is again smiling with confidence in what seems to be a formal dress. This shows that the movie could be funny, but still including drama being that the main focus is a girl. Girls love drama! The Pineapple Express poster has one guy laughing, one guy with a confused sort of look on his face, and one guy with a determined look. They are all carrying guns and they look pretty dirty so it is concluded that it would be a comedy/action movie.

AUDIENCE:
27 Dresses is targeting women and Pineapple Express is targeting men. This is because the 27 Dresses poster has a girl with a dress on. Women love dresses! Pineapple Express has guns and men that look filthy. This relates more with men because they love action.

TAGLINE:
The tagline of 27 Dresses is "Always a bridesmaid, never a bride." It helps sell the movie because women tend to be more interested in watching emotional situations. The tagline of Pineapple Express is "Put this in your pipe and smoke it." It suggests something illegal that men would most likely consider entertaining.

The Chronicle of Narnia-Prince Caspian and Day of the Dead

Ashley Bridges, Bianca Morin, Becky Sanchez

Blog: Movie Posters

Key Elements:

The elements that were most emphasized on the “Day of the Dead” poster were the picture and title; they were shown to attract an audience who are interested in horror movies. The director is also added at the top with the mention of another movie he directed in the same genre: “Halloween H2O.” “The Chronicles of Narnia – Prince Caspian” poster shows the younger actors who are in the movie in a “fantasy” type picture to attract the younger audience who likes fantasy.

Genre:

“Day of the Dead” – Horror

“The Chronicle of Narnia – Prince Caspian” – Young Adult Fantasy

They can attract viewers.

Audience:

Both posters are targeting a particular audience. “The Day of the Dead” poster is to attract an audience who enjoy watching horror. “The Chronicles of Narnia - Prince Caspian” poster is targeting an audience who are younger, for example young adult and younger who are interested in fantasy.

Tagline:

“Day of the Dead” has the tagline “D-day is coming.” It helps by instilling fear. The other poster didn’t have a tagline.