Monday, July 14, 2008

Dove - Evolution Commercial (October 2006)

Beauty is a strong aspect of status in our society. When we think about beauty we don’t see anything controversial about it. Young girls see these models and women on billboards as role models and someone they want to look like. Dove recently made a commercial that gives the audience a different look about beauty. For those who are unaware of the computer generated aspects of the beauty industry this clip will be eye-poppingly entertaining as the ad takes you from a rather plain looking woman and transforms her into a stunning billboard beauty queen. This Dove commercial expresses and criticizes the media and the pressures our world puts on beauty today. The music chosen gives the commercial a dramatic taste, which draws us in and makes us realize how beautiful this commercial is.
By pushing hard on the social consciences side of the spectrum, through its inner beauty adds, Dove is positioning itself as a supporter for women’s rights. Compared to Pantene, Dove did not try bluntly to sell its product, but expresses the monster of the corporate world and the standard placed on beauty. It is pushing its products by letting its unique social stand elevate its brand name while tying it to a social cause. It’s almost as if Dove is going against what they are initially after, which is to make their customers feel and look beautiful. What would people say if a video game company made a commercial on how video games badly affect children? This was a risky move on Dove’s part, but the message was clear
and overall awesome! Dove has given themselves a superior image to others and a fighter for all normal women.

3 comments:

Rollie said...

I forgot something on the post...

The group is Erika, William and Rollie.. :D :D

mjg504 said...

I really liked this commercial because at the beginning the woman used was not attractive but at the end she turned into a woman that some men would drool over. It also shows that the saying beauty is skin deep is very true because there are many things you can do to alter your looks to make yourself look better but it still doesn't change who you really are.

ashley said...

I would have to say that i relly like the message that Dove is trying to send by airing thses campaigns. It is sending a message to women that we need to stop buying in to the what meida portrays and pretty and learn to love ourselves and our natural beauty. They show that even the women we look to as our "idols" aren't really as pretty as they look. Dove is making a statment for their company, by defining themelseves as someone who sells products that make the average woman beautiful and bringing to light the cultural corruption that has taken place over the years. I love their message and the creative way that they dispalyed it. Power to real women and real beauty. Great Post Yall!!!