There are several different advertisements on television that protest against the dangers of alcohol, cigarettes and drugs. Since the millenium, viewers have been watching a series of commercials aimed at giving their audience knowledge about the dangers of cigarettes and the truth tobacco companies try to hide. This particular commercial has a catchy tune that you find yourself humming along to. It also gives you important information that persuades you that smoking kills a dramatic number of people each year. We chose this ad because it also stimulated our group visually more with the use of animation, which we also imagined could be used to deter younger children from smoking. There are also younger actors starring in the ads to appeal to a younger crowd. The commercial is set in a very public place: in the middle of the street a major tobacco company stands on, and there are always people watching-usually with stunned expressions on their faces.
We decided to compare the truth commercials to other ads that try to dissuade people, especially those of a younger age, from using drugs or alcohol or smoking cigarettes. The ads that do that are the "My Anti-Drug," and "Living Above the Influence" commercials. Their main way to get their point across is to use dramatic scenes to truly show the dangers of drugs. The difference with the truth ads and this video is that instead of trying to scare you out of smoking or doing drugs, they give you important information and facts that make you think-while also entertaining you with catchy song and dance. This ad still sends out an important message but also leaves you humming a tune the rest of the day.
Group Members: Bethany, Mike and Erin